These presenters talked about the importance of user testing of websites, observing users to see how they actually navigate online content or run into problems finding the information they need. User testing can encompass microinteractions, or single recurring tasks.
They also addressed the need to weed websites. Here is the process they suggest:
Phase 1 is a process of identifying low-use pages with web analytics, bounce rates (people leaving pages in less than 10 seconds), and dates the webpage was last used and last modified.
Phase 2 of weeding is getting feedback from users of the page (via user testing) and from content creators. (Why does the page exist? “But it always has been there.” “It makes the administrators happy.” “Because some user may need it in the future.”)
Phase 3 is deciding what to weed. Some pages may be redesigned or have content from multiple pages consolidated into one page. Seasonal pages can be hidden during "off season".
Ooh, I like the idea of website weeding! Maybe we can visit this idea in the near future as we look at refreshing our website.
ReplyDeleteSounds like a good plan.
ReplyDeleteI'm excited! We've been talking about working with you guys on what we can for children's for quite a while - love to hear what your thinking!
ReplyDelete